Drinks trials

Four behavioural insights trials were implemented to investigate whether small changes in the placement and price of beverages would impact consumer choice and retail profit.

The trials resulted in the reduction of approximately 36,500 sugary drinks at The Alfred each year, while maintaining financial viability for retailers. These trials received huge interest nationally and internationally.

Find out more about how we reduced the appeal of sugar-sweetened drinks.

Resources

Healthy Communities: No more sugar coating

Infographic outlining how we reduced the appeal of sugar-sweetened drinks at Alfred Health

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Red drinks off display: A green light for healthy consumption

Back in 2010, we launched Healthy Choices - a program to encourage people to choose healthier food and drinks at Alfred Health sites.

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References

Huse, O., Blake, M., Brooks, R., Corben, K., & Peeters, A. (2016). The effect on drink sales of removal of unhealthy drinks from display in a self-service café. Public Health Nutrition, 19(17), 3142-3145. doi:10.1017/S1368980016002482
Boelson-Robinson, T., Backholer, K., Corben, K., Blake, M., Palmero, C., & Peeters, A. (2017). The effect of a change to healthy vending in a major Australian health service on sales of health and unhealthy food and beverages. Appetite, 114(2017), 73-81
Behavioural insights and healthier lives: VicHealth’s inaugural leading Thinker residency, A report by David Halpern